We want to keep it that way, but we can't do it alone! Keep reading for more information. Are you enjoying our articles and would you like to support independent journalism?

Come visit our hub at Victoriapark! Listen to the complete interview here (text continues underneath): The newly built office space matches the company’s industrial-sized ambitions: “Space here is amazing. When you arrive at the car, you can open it using the app on your smartphone and simply drive away! These include Merien ten Houten, who agreed to come on board as co-founder and to share his automotive-industry experience. Than it’s easy to take an Amber. Order a car by smartphone Parking. Of course, we want to grow to be the biggest mobility provider in the Netherlands, and then in Europe, and then maybe the world.

We can scale up and down quickly. Eindhoven’s startup Amber Mobility is developing a car sharing platform that should solve this problem. The three founders understood that thinking on a grand scale is the only way to have a meaningful impact: “You need to find a way to get sustainability into the market, in any market, and to do that in a commercial way so that you can implement it on a big scale”. (See also: A road trip of 1,500kms through the Netherlands in an all-electric Amber). For the time being, it’s a test, says Van Vugt: “To be able to comply with the warranty, we depend on a number of factors: sufficient cars, efficiency, and good technology”. Amber, located in Eindhoven, is a young and exceptional company with a focus on mobility.

Car-sharing platform Amber will offer its users in Eindhoven the possibility to pick up and leave the cars anywhere in the city. At Innovation Origins you can read the latest news about the world of innovation every day. “But we haven’t yet reached the point where we can offer our Ambers outside the Netherlands yet.”. The car-sharing platform Amber opened new offices in the Innovation Powerhouse in Eindhoven’s Strijp-T district this week, using the occasion to celebrate its achievements over the 21 months since it was founded. Free WIFI. How does it work?After registering, you can book a car using the Amber app. Are you enjoying our articles and would you like to support independent journalism? The corona crisis hit Amber hard because there was much less business traffic. Do you spontaneously want to go out for a day? Amber is an innovative start-up, which guarantees on-demand mobility. The Amber team is working on a number of plans for growth. It is in a former power plant, part of the historic Philips factory district, and really gives us the professional look that we are aiming for right now: We have moved on from being the cute little start-up,” says the twenty-three-year-old  Amber CEO, Steven Nelemans. The Amber fleet has a utilisation rate of around 40%, which Nelemans says is much higher than what other car-sharing platforms have. Are you enjoying our articles and would you like to support independent journalism?

Become a member and read our stories guaranteed ad-free. That is what we have been focusing on, and that is what those people have been helping us with. (Read more about Amber on Innovation Origins). Amber now has five employees driving around in the Eindhoven region for this purpose on a daily basis.

Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com. Nelemans approaches the challenge with a quiet confidence, ready for the hard work ahead. At Innovation Origins you can read the latest news about the world of innovation every day. Amber currently has a hub in 31 Dutch locations. Thanks to the artificial intelligence embedded in the Amber software, we are able to provide you with a car whenever you need one. A number of partners have helped the young engineers implement their crazy dreams. Some fleet-footed optimisation is required each day to balance the guaranteed vehicle availability against the drive to maximise vehicle use.

Always a car when you need it. Book the car with the app, walk or bike to the nearest hub and get in! The office also happens to be located close to a train station, enabling employees to commute with ease – especially since car ownership is not an option for colleagues committed to sustainability. In addition, there must be enough employees to ensure that a car is actually in the right place at the right time. As of today, individuals and companies can take or leave an Amber anywhere in the municipality, within a five-minute walk.

At several of our buildings, you can find an Amber hub from where you can pick up your car and start off your journey! As a non-native tech speaker, she finds ways to understand and present the many abstract and technical concepts generated in this busy region. The car-sharing platform Amber opened new offices in the Innovation Powerhouse in Eindhoven’s Strijp-T district this week, using the occasion to celebrate its achievements over the 21 months since it was founded. Planning a trip? For example, you don’t need to pay for the purchase of the car and you also don’t need to think about car maintainance and taxes. Of course, we could get the utilisation rate higher, but that is a future plan”. Who knows,” he says with a smile. We want to keep it that way, but we can’t do it alone! These include wooing new investors in order to scale up nationally and in Western Europe, discussing with regulators the next ambition of using autonomous-driving capabilities to improve fleet availability and working with property developers on mobility solutions where parking space is at a premium.

We want to keep it that way, but we can't do it alone! We collaborated with the TU/e and with Vention Technologies at the High Tech Campus.